Overview
Every product you sell is being searched for right now. Ecommerce SEO is the work of getting your store into those results, page by page.
SEO for stores runs at a different scale.
Start a ConversationA service business ranks a handful of pages. A store has hundreds or thousands of URLs, and most of the searches that end in a purchase land on a category or product page. That changes where the SEO effort goes.
It also changes the technical picture. Filtered navigation, product variants, out-of-stock handling, and pagination can generate duplicate and near-empty pages that quietly drag a whole catalogue down. Cleaning that up is often the fastest win an established store can get.
Paid channels get more expensive as a store grows; every sale carries an ad cost. Organic rankings are the counterweight — traffic that keeps arriving without a per-click bill attached.
What we work on
Ecommerce SEO services.
The work concentrates where store revenue comes from.
Category & collection pages
The money pages of ecommerce SEO. We structure and optimise them around the searches buyers actually use, with real content instead of a bare product grid.
Product page SEO
Titles, descriptions, and imagery that rank and convert — plus structured data so your listings can show price, stock, and review stars directly in the search results.
Technical & site speed
Crawl efficiency, duplicate content from filters and variants, page speed, and mobile experience — the plumbing that decides whether a big catalogue ranks at all.
Content that supports buying
Buying guides, comparisons, and answers to the questions people ask before they purchase — content that captures shoppers earlier and feeds authority to the money pages.
Case study
Total Spraybooth Care.
Total Spraybooth Care sells spray booth parts and servicing through their WooCommerce store. When we started working together, buyers searching for what they sell were mostly finding their competitors.
Fourteen months later, the store sits at #1 on Google for the searches their buyers type — terms like "spray booth maintenance" — with product pages ranking on page one and more of the market seeing them than ever. Overall, they now show up in search more than three times as often as when we started.
We run the whole picture for them: SEO, Google Search ads, Google Shopping, and Meta ads, alongside the store itself — every product page optimised, one by one.
#1 on Google
For their key buyer searches
3× more visible
In search vs. 14 months ago
Every product page
Optimised, one by one
Running a store?
Let's look at where your catalogue stands in search today.
Shopify, WooCommerce, and custom builds.
The SEO fundamentals hold across platforms, but each one has its own quirks. Shopify brings fixed URL structures and duplicate-content behaviour that need working around; WooCommerce depends heavily on how the theme and plugins are set up; custom builds can do anything, including the wrong things, very efficiently.
We adapt the work to the platform you're on. And because Northbase builds and manages websites as well, technical fixes don't sit in a report waiting for someone else to action them — the same team can implement what the audit finds.
Common questions
Ecommerce SEO, answered.
How is ecommerce SEO different from regular SEO?
The fundamentals are shared, but the scale and the money pages differ. A service business ranks a handful of pages; a store has hundreds or thousands of URLs, and most buying searches land on category and product pages. The work concentrates there: category optimisation, product page quality, technical health across the catalogue, and structured data for rich results.
How long until an online store sees SEO results?
Most stores see meaningful improvements within 3 to 6 months, with results compounding beyond that. Technical fixes and structured data often show up sooner. Timelines depend on your niche's competition and the state of the store today.
Do you work with Shopify and WooCommerce?
Yes — the SEO work applies whether your store runs on WooCommerce, Shopify, or a custom build. Each platform has its own quirks (URL structures, duplicate content behaviour, app and plugin choices) and the work is adapted to the platform you're on.
Should my store invest in SEO or paid ads?
They serve different purposes. Paid ads deliver immediate traffic but the cost scales with every sale. SEO builds organic rankings that keep sending traffic without a per-click cost. For most stores the strongest position is both: ads for immediate revenue while organic rankings build underneath.