Overview
Before Google can rank your content, it has to find your pages, read them, and trust what it sees. Technical SEO is that groundwork.
The problems you can't see from the homepage.
Start a ConversationTechnical SEO covers everything under the surface of a website: how fast pages load, whether Google can crawl and index them, how cleanly the site is structured, and whether the code tells search engines what each page is about.
Problems here are invisible to visitors and expensive in rankings — a slow template, a crawl trap, thousands of near-duplicate URLs. A site can underperform for years on an issue a technical audit finds in a week.
The difference with Northbase is what happens after the audit. We build and maintain websites, so the fixes get implemented by us rather than handed over as a PDF of recommendations.
What we work on
Technical SEO services.
The four areas where technical work moves rankings.
Site speed & Core Web Vitals
Load times, image weight, render-blocking code, and the field metrics Google measures real users on.
Crawling & indexing
Making sure Google finds the pages that matter and skips the ones that don't: sitemaps, robots rules, redirects, and crawl traps.
Structured data
Schema markup that tells Google what your pages are, and earns richer listings in the search results.
Site architecture
URL structure, internal linking, and page hierarchy that concentrate authority where you need it.
Suspect something's holding your site back?
A technical audit will find it.
Audited and fixed by the same team.
A technical SEO report is only worth what gets implemented. Because we do website development as well, audit findings go into a build queue instead of a drawer — schema gets written, templates get sped up, redirects get mapped and shipped.
If your site runs on WordPress, there's a dedicated page for how we handle WordPress SEO — the platform brings its own set of technical quirks.
Common questions
Technical SEO, answered.
What is technical SEO?
It's the part of SEO that deals with your website itself rather than its content: speed, crawlability, indexing, structured data, and site structure. It makes sure nothing about the site blocks Google from finding and ranking your pages.
Do I need technical SEO or more content?
Usually both, in that order. Content published onto a site with technical problems underperforms; the same content on a healthy site ranks. An audit shows which side your site needs first.
What's included in a technical SEO audit?
Crawl and indexing review, page speed and Core Web Vitals, duplicate content, structured data, internal linking, and mobile experience — with findings ranked by impact so the important fixes happen first.
Do you implement the fixes or just report them?
We implement them. Northbase builds and maintains websites, so the same team that finds the problems ships the fixes.