Overview
Your customers are on Facebook and Instagram every day. Social media advertising lets you put your business directly in front of the right people — based on who they are, where they live, and what they're interested in.
How social ads are different
Unlike Google Ads, where you reach people actively searching for something, social media ads reach people based on who they are. You can target by age, location, interests, life stage, job type, and much more. This makes them incredibly powerful for reaching a very specific audience — even if they didn't know they were looking for you yet.
Done well, social ads build awareness, drive traffic, generate leads, and grow sales. Done poorly, they eat through your budget with little to show for it. The difference is strategy, creative, and knowing how to read the data.
We handle all of it — from the initial strategy through to writing, designing, and managing your ads on an ongoing basis.
What we manage for you
We take the complexity off your plate and run your social ad campaigns from end to end.
Audience strategy
We work with you to define exactly who your ideal customer is, then build precise audience targets in Meta's Ads Manager. We also set up retargeting — so we can reach people who've already visited your website or engaged with your content.
Ad creative & copy
Scrolling is fast. Your ad has about two seconds to stop someone and get their attention. We write the copy and, where needed, brief or produce the creative — images, video, carousels — to make sure your ads actually get noticed.
Campaign setup & management
We build your campaigns correctly from the start — the right objective, budget structure, and bidding strategy. Then we monitor performance continuously, testing different approaches and optimising toward what gets results.
Reporting you'll actually understand
No dashboards full of confusing metrics. Each month we send you a plain-English summary of what ran, what it cost, and what it achieved — leads, purchases, reach, or whatever outcome matters most to your business.
Facebook, Instagram — and beyond
We primarily work with Meta's advertising platform, which covers both Facebook and Instagram under one campaign. These remain the most powerful and flexible social ad channels for most Australian businesses, with unmatched targeting depth and reach.
Depending on your audience, we may also recommend LinkedIn Ads (particularly strong for B2B) or TikTok Ads if your target demographic is younger. We'll always recommend the platform that makes the most sense for your goals — not the flashiest one.
Common questions about social media ads
What platforms do you advertise on?
We primarily manage Facebook and Instagram (Meta) campaigns, which offer the most powerful targeting for most Australian businesses. We also run LinkedIn Ads for B2B clients and TikTok Ads where the audience fits. We'll always recommend what makes sense for your goals, not the most complex option.
How is social advertising different from Google Ads?
Google Ads reaches people actively searching for what you offer. Social ads reach people based on who they are — demographics, interests, and behaviours — even if they weren't looking for you. Social is powerful for awareness, retargeting, and reaching very specific audiences at scale.
What ad spend do I need to get started?
For meaningful results, most businesses should budget at least $1,000–$2,000 per month in ad spend. We'll be upfront about whether your budget can achieve your goals before you commit to anything. We don't take a percentage of ad spend — our fee is separate and flat.
Do you create the ad creative and copy?
Yes — we write all ad copy. For creative assets (images, carousels, video), we can brief or produce them depending on the engagement. If you have your own creative team or photography, we'll work with what you have and advise on what performs best.