Overview
When someone nearby searches for what you do, Google shows a map and three businesses. Local SEO is the work of making yours one of them.
Local search plays by its own rules.
Start a ConversationRanking for a local search runs on different signals to broad SEO. Google weighs where the searcher is standing, how complete and active your Google Business Profile is, what your reviews say, and whether the wider web agrees on your name, address, and phone number.
That's good news for local businesses: you don't need to outrank the whole country, just the other businesses serving your area. With the right groundwork, a small local operator can sit above much bigger names in the results that matter.
We're based on the Sunshine Coast ourselves, working with businesses from Caloundra to Noosa and across Queensland. Local SEO for this region is work we do for our own business too — the same playbook, every month.
What's included
What local SEO covers.
Four areas of work, handled together — each one reinforces the others.
Google Business Profile
The single biggest lever in local search. We optimise your categories, services, photos, posts, and Q&A, and keep the profile active — an up-to-date profile consistently outranks a neglected one.
Local citations & directories
Consistent name, address, and phone details across the directories Google trusts. Messy or conflicting listings quietly hold local rankings back; we find and fix them.
Reviews
Review count, recency, and your responses all feed local rankings — and they're what customers read before calling. We set up a simple, honest process for earning and responding to reviews.
Geo-targeted content
Pages on your website that speak to the areas and services you actually cover, so Google connects your business to the searches happening around it.
Local SEO is one part of the wider picture — technical health, content, and authority still matter. Our SEO services page covers the full scope.
Want locals to find you first?
Let's look at where your business shows up today.
Built for businesses that serve an area.
If your customers come from the region around you — trades, health and allied services, hospitality, professional services, retail — local SEO is usually the highest-impact search work you can do. It targets people who are ready to call, book, or walk in.
It works for service-area businesses too. You don't need a shopfront; Google Business Profile supports businesses that travel to their customers, and the rest of the local playbook applies the same way.
Every engagement comes with clear monthly reporting: what we worked on, where your visibility moved, and what's next. Plain English, no jargon.
Common questions
Local SEO, answered.
What is local SEO?
Local SEO is the work of making your business visible when people in your area search for what you do — searches like "electrician Sunshine Coast" or "physio near me". It centres on your Google Business Profile, local citations, reviews, and location-relevant content on your website, so you appear in both the map pack and the standard results.
How long does local SEO take to work?
Most businesses see meaningful improvements within 3 to 6 months, and local SEO often moves faster than broader SEO because the competition is your local market rather than the whole country. Google Business Profile improvements can show up in weeks.
Do I need a physical shopfront to rank locally?
No. Service-area businesses — tradies, mobile services, consultants who travel to clients — can rank in local search without a public shopfront. Google Business Profile supports service-area listings, and the rest of local SEO works the same way.
What does local SEO cost?
It depends on your market and how competitive your services are locally. We scope the work after a review of your current visibility and your competitors, then quote a clear monthly engagement. Our SEO packages page explains how engagements are shaped.